A voice for beauty in california



Contact: Esche & Alexander Public Relations
Sharon Esche or Alex Irving


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The ‘Spa on the Steps’ of California’s Capitol

Sacramento, CA – California’s ‘Welcome To Our World' (W.O.W.) in Sacramento has earned the title of one of the most ''enjoyable' lobbying events for California legislators and regulators. Hosted on the South steps of the State Capitol building, the 9th annual ‘W.O.W. volunteers and sponsors served up salon/spa services, canapés and conversation for 4 hours to over 250 legislators, hard-working staffers, administration VIPs’ and cosmetology board members.

With complimentary neck-and-shoulder massages, manicures, haircuts, make-up consultations and lots of personality, the legislators and regulators who oversee California’s $6 Billion dollar beauty industry got to experience the skills, talents and passion of California salon/spa pros as they helped California politicians ‘de-stress' at day's end.

Hosted by the Professional Beauty Federation of California (PBFC) and its industry sponsors, the W.O.W. event has been an important awareness-building tool to help educate state policymakers and regulators. W. O. W. sponsorship this year featured:

Platinum sponsor - Fantastic Sams
Gold sponsors - Marinello Schools of Beauty and OPI
Silver sponsors - Salon Success Academies, Federico Beauty Institute & the CA Association of Schools of Cosmetology
Bronze sponsors - Cengage/Milady Publishing, HAI-Elite and Pivot Point

Over 40 talented beauty industry professionals from the Sacramento area volunteered their time and services, including Federico Beauty Institute, Salon-B, Downtown Hair design, Emerald City Hair Studio, Marienllo School of Beauty, Blade Barber and Spa. In addition, Individuals and industry companies flew in from around the state to provide their talent including Creative Nail Design, OPI, Bertaut Beauty. Executives from these companies and others, as well as the President of the Nat'l Interstate Council of Boards of Cosmetology (NIC) were on hand to personally greet the policy VIPs who attended the gala.

PBFC Co-Chair Bob Gross says, “Events like W.O.W. along with the ‘ever-present’ PBFC Lobbyist Fred Jones in the halls of the Capitol building have earned PBFC the respect of Sacramento’s decision-makers. We are the trusted “go-to” organization for California’s legislators and administration officials when they need current and accurate information on beauty industry matters. Earning that trust is hard won. PBFC has been at it for nearly a decade making sure legislators and regulators get the accurate, quality input that makes for good laws and regulations that are consistent with industry standards and needs.”

The Professional Beauty Federation of California is credited with stimulating many long-awaited changes to California’s cosmetology laws and regulations, many mandated by the legislature over the past decade’s three sunset reviews but essentially unaddressed by earlier State Boards and Bureaus of Cosmetology. To learn more about the many accomplishments of PBFC, visit the website at www.beautyfederation.org.

PBFC is the united voice for California's beauty industry working to raise the level of professionalism and the image of the cosmetology industry in our state. Visit the website for more information, or contact PBFC Lobbyist and Legal Counsel Fred Jones at 530-887-9944.

View and download 2009 photos

WOW on the Capitol Steps

"The Spa on the Steps" of the State Capitol Building


OPI's COO Eric Schwartz

What's better than a great hand massage and cuticle clean-up to make for relaxation and good conversation.


Board members

PBFC Board members gather for a quick photo just before the start of the WOW Event.

Legislator photo
Opportunities galore to discuss industry issues
in a no pressure environment.

TV coverage

PBFC Legal Counsel and Lobbyist Fred Jones with PBFC Chairman Ted Nelson on Sacramento KTXL - Fox 40 News.




Celebrating California Professional Beauty & Barbering Industry Week - Created by State Resolution in 2000 by the PBFC


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