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FOR IMMEDIATE RELEASE

PROFESSIONAL BEAUTY INDUSTRY ‘WOW's CALIFORNIA LEGISLATORS
AT PBFC's 6th ANNUAL ‘WELCOME TO OUR WORLD' (W.O.W.)

Soothing ‘Spa Environment’ On Capitol South Steps

Sacramento, CA – ‘Welcome To Our World' (‘WOW’ to many), has become an annual tradition for California legislators in Sacramento. Hosted conveniently on the South steps of the State Capitol building, the 6th annual ‘W.O.W. event was held on Monday, April 23 and many legislators, their hard-working staffers, administration officials and cosmetology board members all found a temporary ‘spa oasis' in which to relax and rejuvenate. Guests enjoyed complimentary services and catered refreshments in a magnificent white 'spa environment' tent.

With complimentary neck-and-shoulder massages, manicures, haircuts and make-up consultations, guests got to personally experience the skills and services of the State's $6 Billion dollar beauty industry while getting informed and educated about industry issues and advancements. California's leading salon/spa pros from the local area and from around the state demonstrated the power of beauty as they helped hard working politicos to ‘de-stress' a bit at day's end.

Special thanks to PBFC sponsor companies for their continued industry support: Amerispa, California Association for Schools of Cosmetology, Cost Cutters, Fantastic Sams, HAI-Elite, Marinello Schools, Milady/Thomson Delmar Learning, Regis, Schwarzkopf, Supercuts, Trade Secret and the many others who ensure the continuance of the voice of the PBFC.

The PBFC also thanks the following industry professionals for volunteering their time and providing professional services: Edward Teitel, International Creative Director of HAI-Elite – Kerry Bevin, General Manager, Collections Salon & Day Spas, and Collections Salon & Spa Stylists Alberto Carrillo, Abraham Vargas and Susan GuzmanJaime Schraback, PhD, Precision Nails, Carmel CA – Stylists Kathleen Clark and Amy Schauffele of Salon B, Sacramento, CA – Stylist Robert Chavis, Screams of Passion Salon, San Diego, CA – Adam Federico and the staff of AJF Salons and the students of Federico Beauty Institute, Sacramento, CA,

The Professional Beauty Federation of California is headquartered in Sacramento. Visit us at www.beautyfederation.org. For more information call Fred Jones at 530-887-9944.

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Photo Captions

Photo 1 Photo 2 Photo 3
On her very first day of work as Governor Schwarzenegger's appointed Director of the Department of Consumer Affairs, Carrie Lopez speaks with Assembly member Doug La Malfa (North Central Valley), DCA Board Liaison Antonette Sorrick, and PBFC Chair Ted Nelson. She arrived looking great and left looking ‘even greater’ after receiving her complimentary hair-cut and style from Sacramento-based stylist Adam Federico. BBC President Jerry Tyler speaks with BBC Vice President Richard Hedges and newly appointed Board member Ken Williams, while Mr. Hedges and Mr. Williams enjoy a head/neck/arm massage. Assemblymember and New Democrats Caucus Chair Nicole Parra (South Central Valley) receives a hair-cut/style from HAI-Elite Styling Team member Alberto Carrillo while chatting with PBFC Chairman Ted Nelson.
Photo 4 Photo 5 Photo 6
Milady's Dir. of Industry Relations Sandra Bruce flew in from the Midwest to join the festivities, photographed with PBFC Chairman Ted Nelson and PBFC Advocate Fred Jones. The 'Welcome to Our World' ‘Spa Oasis’ tent on the Capitol South steps PBFC Chairman Ted Nelson and PBFC Advocate Fred Jones tag-team Assemblymember Ted Gaines, (Northern Foothills) while he gets a cut from Alberto Carillo.

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