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A voice for beauty in california

 

 


Contact: Esche & Alexander Public Relations
Sharon Esche or Alex Irving
760-414-3370
866-317-2963-fax
sharon@beauty-pr.com
alex@beauty-pr.com
www.beauty-pr.com

FOR IMMEDIATE RELEASE
Photos available upon request or download below

13th ANNUAL 'WELCOME TO OUR WORLD' (WOW) LOBBYING EVENT HOSTS LEGISLATORS AND REGULATORS ON CAPITOL BUILDING SOUTH STEPS

 

Sacramento, CA – California's April 'Welcome to Our World' (W.O.W.) lobbying event in Sacramento is the beauty industry’s showcase for California legislators and regulators. This year there were over 250 individual services performed on policymakers, regulators and staffers by over 40 beauty professionals who volunteered their time and expertise to showcase the world of beauty.

The Professional Beauty Federation of California (PBFC) and its industry sponsors had the opportunity to discuss the opportunities and challenges facing our industry in California, particularly policy and regulatory issues that need to be addressed by our elected and appointed leaders.  As most of the laws governing beauty are set at the state level, this kind of communication is invaluable.

WOW’s sponsors this year were:

Platinum:             Fantastic Sams
Gold:                     Creative Nail Design (CND), and Marinello Schools of Beauty
Silver:                    OPI, Federico Beauty Institute, Salon Success Academies, and SportClips
Bronze:                Cengage/Milady Publishing, Pivot Point, and NuFree

To learn more about PBFC's accomplishments and goals, visit the PBFC website or, contact Fred Jones at 530-887-9944.

Spa on the Capitol Steps

250 Individual Services

Assemblymember Isadore Hall

"The Spa on the Steps" of the 
State Capitol Building in Sacramento.

Over 250 individual services performed on policymakers, regulators and staffers by over 40 volunteer beauty professionals.

PBFC’s Legal Counsel Fred Jones, Assemblymember Isadore Hall III, and his Chief-of-Staff

Click on photos to download 300 dpi images