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A voice for beauty in california

 

 


Contact: Esche & Alexander Public Relations
Sharon Esche or Alex Irving
760-414-3370
866-317-2963-fax
sharon@beauty-pr.com
alex@beauty-pr.com
www.beauty-pr.com

CALIFORNIA 'WELCOME TO OUR WORLD'
ALWAYS A LEGISLATIVE HIGHLIGHT:
2012 A RECORD-SETTING ATTENDANCE YEAR

Sacramento, CA – California's springtime 'Welcome to Our World' (W.O.W.) in Sacramento has become an institution for California legislators and regulators. Once again in April, the south steps of the state Capitol building buzzed with over 350 individual salon/spa services, canapés, and conversations attended by legislators, staffers, administration and state board officials, and beauty industry VIPs.

The Professional Beauty Federation of California (PBFC) and its industry sponsors have made W.O.W. a relevant and critical awareness-building tool helping to educate state policymakers and regulators on current issues of concern to the beauty industry in California, and sharing the positive message of our industry's professionalism.

This year's WOW industry sponsors were:

Tent Photo 

"The Spa on the Steps"
of the State Capitol Building

Over 350 legislators, staffers, administration officials and board members enjoyed services and spent time learning about our industry

'It takes a family' to make 'Welcome to Our World (W.O.W.) happen each year.